Data Transfer case study

The following is taken from a post  on the DoubleClick Advertiser blog.  It concerns a Data Transfer case study.  It's just one example of what can be done with the Data Transfer service.

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"Here is a great case study about DoubleClick's relationship with Havas Digital and how it has translated into Havas driving better results for its clients. For more than 10 years, Havas Digital has used DoubleClick services to help deliver and tweak hundreds of online advertising campaigns.

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The best data available
With DoubleClick’s data transfer solution, selected DoubleClick ad server log files are available every morning for download by clients. These files contain the best data available to help analyze online consumer behavior, including detailed information on an advertiser’s impressions, clicks or conversions (or Spotlight events).


After this data is fed into Artemis, seasoned analysts from Havas use Artemis’ automated Advanced Reports to help optimize the media spend for hundreds of name-brand advertisers. Often this involves making recommendations on tricky issues like optimal ad reach and frequency, streamlining the conversion process, attribution weighting for search vs. display, and syncing up numerous channels of online and offline advertising.


Read the full case study to learn more about Havas Digital’s success with clients’ campaigns using Artemis and DoubleClick data transfer.

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