Upgraded Match Tables

We've recently updated the available Match Tables for DFA, DFP and Rich Media.  If you'd like to upgrade to the "latest and greatest" we encourage you to get in touch with your Account Manager to make a request.  Upgrades to Match Tables incur no cost and can usually be turned around in just a few days.

What updates have we made? 
Primarily we've added new fields to existing Match Tables.  We've also added a few new Match Tables and, in a small number of cases, removed defunct or rarely used fields.  With the additional files and fields you gain access to new product features and improved visibility of existing product features.

Specifically, these are the changes:
For DFA - new ad_comments file, new mobile_keyvalues file, new page_cost file, new page_flight_cost file; updated fields in the advertiser, campaign, page and creative files; updated all date fields to be expressed in the same format mask as your DT events (MM-DD-YYYY); removed unused creative fields; improved format request form.

For DFP - new ad_comments file, new mobile_keyvalues file, new system_defaults file; updated fields in the advertiser, order, order_pricing, ad and creative files; updated all date fields to be expressed in the same format mask as your DT events (MM-DD-YYYY); removed unused creative fields; improved format request form.

For Rich Media - Improved format request form.

How can you tell if you are already using the new files? 
You can request a copy of the current DT/MT setup form from your Account Manager.  Compare the files and fields therein looking for the above changes.  We tried to bundle as many changes as we could into this new MT version so that you don't have to worry about repeated MT changes.  Finally, to be clear, no MT changes are made to your files without you first requesting that change from us.

We hope you find the improvements helpful to your data analysis efforts.

-- Matthew Trojanovich, Data Transfer Team