Upgraded Match Tables

We've recently updated the available Match Tables for DFA, DFP and Rich Media.  If you'd like to upgrade to the "latest and greatest" we encourage you to get in touch with your Account Manager to make a request.  Upgrades to Match Tables incur no cost and can usually be turned around in just a few days.

What updates have we made? 
Primarily we've added new fields to existing Match Tables.  We've also added a few new Match Tables and, in a small number of cases, removed defunct or rarely used fields.  With the additional files and fields you gain access to new product features and improved visibility of existing product features.

Specifically, these are the changes:
For DFA - new ad_comments file, new mobile_keyvalues file, new page_cost file, new page_flight_cost file; updated fields in the advertiser, campaign, page and creative files; updated all date fields to be expressed in the same format mask as your DT events (MM-DD-YYYY); removed unused creative fields; improved format request form.

For DFP - new ad_comments file, new mobile_keyvalues file, new system_defaults file; updated fields in the advertiser, order, order_pricing, ad and creative files; updated all date fields to be expressed in the same format mask as your DT events (MM-DD-YYYY); removed unused creative fields; improved format request form.

For Rich Media - Improved format request form.

How can you tell if you are already using the new files? 
You can request a copy of the current DT/MT setup form from your Account Manager.  Compare the files and fields therein looking for the above changes.  We tried to bundle as many changes as we could into this new MT version so that you don't have to worry about repeated MT changes.  Finally, to be clear, no MT changes are made to your files without you first requesting that change from us.

We hope you find the improvements helpful to your data analysis efforts.

-- Matthew Trojanovich, Data Transfer Team

NOTICE - change to Rich Media (MET) DT header field on 2010-09-20

This post is a follow-up to the 2010-08-26 note in which we announced an upcoming change to your Rich Media Data Transfer header. This notice applies to DFA and DFP customers alike.

So again, if you take advantage of the Rich Media (Met/RMDT) Data Transfer service then this update is for you. If you do not use RMDT and would like more information, please visit our online resources or speak with your Account team.

The change...
On 2010-09-20 your RMDT header will change slightly. The field "Met-Event-Type-Id" will be changed to "Met-Event-Type-ID". Note the capitalization. No other changes will take place including column order, field values or publish time. We're making this change so that the header format will be consistent across all Data Transfer services including DT for DFA, DT for DFP, DT for Search and, now, DT for Rich Media.

--Matthew Trojanovich, the Data Transfer Service Team

NOTICE - upcoming change to Rich Media (MET) DT header field

If you take advantage of our Rich Media (Met) Data Transfer feed then this update is for you.

If you do not yet use this feed and would like more information, I encourage you to visit our online resources where you can learn about some of the advanced Rich Media reporting metrics made possible by this feed. Just search "data transfer" from within the Rich Media Help Center. Some examples of interesting metrics you can formulate are User Rich Media Dwell Time and Rich Media Visit Type By Geography.

On to the announcement for which this post is intended...
In the upcoming months we will be making a small change to the header of your Rich Media DT file. We're going to change the case of the field "Met-Event-Type-Id" to instead be "Met-Event-Type-ID". I know, it's not terribly exciting, but we do want to give advance notice. Another notice, announcing the exact date of the change, will be posted. No data or other fields will be affected by this change.

--Matthew Trojanovich, the Data Transfer Service Team